The Landworkers’ Alliance is a union of farmers, growers, foresters and land-based workers.

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Currently the LWA does not have capacity or resources to help individual members or potential members on their specific projects, farms or programmes. We get a lot of requests for individual support and would love to have the time to respond to each request in full. We are fundraising for a new role for somebody to focus on membership support and services as we have identified it is a gap in our offering so please watch this space. Having said that, if your query is critical and urgent please email info@landworkersalliance.org.uk including the word URGENT in the subject header and it will get picked up and we can try our best to help.

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Please take the time to explore our staff page here to see who the most relevant contact for your enquiry is.

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Please bear in mind we all work part time and have limited capacity to respond to enquiries outside our core areas of work.

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For any enquiries to do with shop sales including the calendar please email merchandise@landworkersalliance.org.uk

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For any other enquiries that are URGENT please email info@landworkersalliance.org.uk with the word ‘urgent’ in the subject header and we will do our best to help.

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Direct and short supply chain marketing for growers

Direct and short supply chain marketing for growers
01/07/2021 Abel Pearson
In Blog, News

Written by Tony Little, Resilient Local Food Systems Project Coordinator

It’s an exciting time for local food – The market, which had already been growing steadily for, received a massive boost during the COVID 19 pandemic. Most local food businesses are currently seeing substantially higher demand compared to the end of 2019, and the general feeling is that there is headroom for more businesses to enter the market

Our Building Resilient and Local Food Systems project, funded by the Friends Provident Foundation has an important job to do here. Part of that job is helping start ups and businesses wishing to switch to short supply chains understand exactly what the options are, and where the opportunities and challenges lie. To that end we are running a series of regional webinars for growers across the country (four to date). We are looking at the pros and cons of the main routes to market for direct sales, local wholesaling, food hubs, catering and hospitality and public procurement.

Much of the interest is around direct sales and box schemes, CSAs and farmers’ markets in particular. Food hubs are one to watch, combining the advantages of traditional wholesaling with an increased share of the retail price. The model is still developing, but many people expect them to a significant piece in the local food puzzle in the coming years

Alongside the webinars (see links to recordings below if you missed them), we will be organising farm visits which will focus on the impact of your market on your growing system and take a close look at the infrastructure and facilities you will need to have in place to service a range of different markets.

In the meantime, there are plenty of resources to help inform you marketing decisions….

Webinar recordings: Direct and short supply marketing options for growers (also available on our webinar page):

Landworkers’ Alliance guides and case studies

CSA Resources

Other useful links

For more information contact Tony Little on tony.little@staging.landworkersalliance.org.uk

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